The Stretch Goal Paradox
Dec 26, 2020
A great articulation of what I’ve experienced with “stretch goals” — they even call out the exact company (Yahoo) where I saw them have a negative effect
When organizations pursue stretch goals as a way of overcoming recent failure (“going for broke”) while ignoring their tight resource constraints, they’re asking for trouble. They should resist the temptation to “fly to the sun,” because their patched-together efforts are most likely doomed.
