A great articulation of what I’ve experienced with “stretch goals” — they even call out the exact company (Yahoo) where I saw them have a negative effect

When organizations pursue stretch goals as a way of overcoming recent failure (“going for broke”) while ignoring their tight resource constraints, they’re asking for trouble. They should resist the temptation to “fly to the sun,” because their patched-together efforts are most likely doomed.

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Chris Norris

Engineering leader for startups — 4 exits and counting. Fascinated with startups, software, and the people around them. Founder at startupfractionalcto.com